What it costs
Facebook and Instagram
$950
a month + GST
$750 management, $200 ad spend: $100 on the branding campaign and $25 behind each of four posts.
Month to month, a month's notice, no setup fee. Every account stays in your name. Bought with LinkedIn, all three platforms are $1,900 + GST a month.
Prices ex GST. A written quote is valid for 30 days. Every account, login and domain stays in your name.
What is included
- Branding campaignone campaign built to put your name in front of your area, artwork included
- Lead campaignone campaign built to produce enquiries, run alongside the branding one
- At least four posts a monthwritten and designed by us, from your real jobs and photos
- Reels and storiesoptional, where they suit the business, agreed in advance
- You see the month firstcopy, image and date, approved before anything is published
- Targeting that gets adjustedage, gender and region set to who actually buys, A/B tested where the spend makes it meaningful
- A short monthly summaryfollowers, reach, what worked, what did not, and what changes next month
What social does, and what it does not
Social does not work like search. Someone searching for your service already wants it; someone scrolling does not. Social builds recognition, so that when they do need you your name is already familiar, and it is very good at showing work that photographs well. It is slower to produce a direct enquiry than Google Ads, and month one should be judged against that expectation and not the other one.
How a month runs
You send page access and a folder of recent photos, and name one person who approves the plan. We send the first month's plan: every post with its copy, image and date. Nothing is published without approval, and the first post goes live within two weeks of access. Photos of real work, sent as you go, are the single thing that decides whether the posts are any good.
Behind the posts sits a small, steady ad budget: a branding campaign with $100 a month behind it and $25 behind each of four posts, targeted by age, gender and region to match who buys from you, and adjusted as the results come in. Extra reach for something specific is added on your own card with Meta at any time.
What we will not post
Anything you have not approved. A photo that could identify a person or a property without permission. A review or testimonial unless it is real and you are happy to use it. Anything you have told us once, up front, that you do not want posted.
Questions we get asked
Will social produce enquiries?
Slower than search. It builds recognition and shows work that photographs well. The lead campaign is built for enquiries; the branding campaign is built for familiarity.
Do I approve the posts?
Every one, a week ahead: the copy, the image and the date.
Do you use stock images?
No. Real jobs and real photos. Ten good photos a month from you beats anything from a library.
What if I want more reach one month?
Add spend on your own card with Meta at any time, and we tell you before anything changes.
Ask about social
Tell us what you sell and where. We come back in business hours with a straight answer, and if this is the wrong service for what you are after we say which one is.
Also in social media management
- LinkedIn managementLinkedIn