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The people

Ray Mercer

Ray Mercer

Founder and director

Fifteen years as a franchise owner and manager with Harvey Norman, one of Australia's largest electronics retailers, then a commercial radio station inside one of the country's largest networks. Ray founded the agency in 2021 and buys the media.

Tim Axton

Tim Axton

Operations and creative

Tim runs the day to day: the schedules, the production, the artwork and the client work moving through the office in the right order.

Charlie Maruff

Charlie Maruff

Head of research and development

Charlie leads research and development across the group's Queensland brands: the software the agency runs on, including custom CRMs, data dashboards, booking platforms and AI tools, and the digital marketing and display advertising they support. Google Ads Search and Display certified, Google Analytics qualified.

Lianne Scott

Lianne Scott

Account manager

Lianne is your first call at the agency. She has more than twenty years in media sales across television, digital, print and radio, with sales lead roles at Paradise Outdoor Advertising in Townsville, News Corp and The Cairns Post, the Innisfail Advocate, News Xtend and Sensis in digital, and Radio 4KZ and Kool FM. She shows clients how to measure traditional media, so they can see what a campaign is actually doing for them. She also ran her own surf, sport and skate store in Innisfail for four years, and has been a Justice of the Peace for more than 25 years.

Four city brands

Each city has its own brand and its own front door, so a Cairns business deals with Cairns Advertising and a Mackay business with Mackay Advertising. Behind all four is one office and one team in Belgian Gardens.