What it costs
Starter
$550
a month + GST
$400 management, $150 ad credit. One service, one town, testing whether search works for you.
Growth
$950
a month + GST
$550 management, $400 ad credit. Several services or a wider radius. The usual choice.
Accelerate
$1,500
a month + GST
$900 management, $600 ad credit. Competitive trades, or a target you need hit by a date.
The ad credit is the money that goes to Google. It is included in the figure, not charged on top. Month to month, a month's notice, no setup fee, and the account stays in your name.
Prices ex GST. A written quote is valid for 30 days. Every account, login and domain stays in your name.
What is included
- Search volume firsttwelve months of real numbers for your services in your town before anything is signed
- One campaign per servicesplit by what you sell, not everything you could sell
- Phrase match onlyso you do not pay for loosely related searches
- Negatives from day onejob seekers, free, DIY, second-hand and wrong-town searches kept out
- A radius you will driveand ad scheduling for the hours the phone is answered
- Call and form trackingthe report says which search produced the enquiry
- Profile, sitelinks, call assetsyour Business Profile linked, call button on during answering hours
- Monthly optimisationsearch terms reviewed, bids adjusted on what converted, weaker ads replaced
Before a dollar is spent, the numbers
We pull the real search volume for your services in your town over the last twelve months and show it to you: how many people search each term a month, what the competition looks like, and what a click currently costs. You pick a package on the back of those numbers, not a pitch.
Some trades in regional Queensland have far less search demand than people assume. If the numbers say Google Ads is the wrong channel for you, we say so up front rather than take a monthly fee for a campaign that cannot work.
How the account is built
Search only. The display network and search partners stay off. Campaigns are split by the service sold, each with five to ten phrase match keywords in one tightly written ad group, a geographic radius set around where you will realistically travel, and ad scheduling if the phone is only answered during certain hours.
A negative keyword list goes in on day one so the budget is not spent on people looking for jobs, hire, DIY guides or a different town. Your Google Business Profile is linked to the account, sitelinks and call assets are added, and conversion tracking is set on calls and form submissions. The account is live inside a week of access, and it is in your name.
What happens every month
The search term report is reviewed, new negatives are added and wasted spend is cut. Keywords and bids are adjusted on what converted, not on what got clicks. Ad copy is tested and the weaker version is replaced.
You get a written report: spend, clicks, calls, form enquiries, cost per enquiry, and what we changed. Because tracking is on from the start, the report says which search produced the enquiry rather than how many clicks you bought.
Where the click lands
A campaign needs somewhere to land: a page about that service, not the home page. If your site does not have one, we build it as part of a website project or as a standalone landing page, quoted separately. Conversion tracking on phone taps needs a small tag added to the site, which we do.
Questions we get asked
Is Google Ads right for my trade?
We check the search volume for your services in your town first. If there is not enough demand to make a campaign work, we tell you that instead of selling you one.
Where does the ad credit go?
To Google. It is inside the monthly figure. If you want more spend, you add it on your own card with Google and we tell you before anything changes.
Why phrase match and not broad match?
Broad match spends your money on loosely related searches. Phrase match with a negative list keeps the budget on searches with buying intent.
Why does the ad need its own page?
A click that lands on a page about that exact service converts. A click that lands on a home page has to go looking. If the page does not exist we build it.
Is there a contract?
No. Month to month with a month's notice. The account, the campaigns and the history stay in your name if you leave.
Ask about google ads
Tell us what you sell and where. We come back in business hours with a straight answer, and if this is the wrong service for what you are after we say which one is.
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