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What it costs

What does the brand need?

Starting point
Tick anything that applies

A logo and brand package, a new business. Files supplied for every use you ticked.

Quoted from this brief as a fixed price before any design starts.

Send this as my brief

What is included

  • A written brief firstwhat you do, who for, what you like and what you do not
  • Three initial directionsdrawn by our designers for you to choose from
  • Unlimited changes over 30 dayson the chosen direction until it is right
  • Every file a supplier needsvector, transparent PNG, colour and mono, print and screen
  • Stationery and templatesbusiness cards, letterhead, email signature, social tiles
  • Signage filessized for the fabricator, with the brand colours specified
Ask about logo and brand

How a logo gets made here

It starts with a brief you write down: what the business does, who buys from it, the names and marks you like and the ones you do not, and where the logo has to work, a ute door, a business card, a favicon, a sign on a shed. From that our designers draw three initial directions. You pick one, and for the next thirty days we change it as often as it takes.

What you receive is the artwork in every form a supplier asks for: vector files for print and signage, transparent PNGs at large sizes for web and social, a mono version for embroidery and single colour print, and the colour values written down so a printer in Cairns and a sign writer in Mackay produce the same brand.

Pencil logo sketches filling a notebook spread

Beyond the mark

A logo on its own is not a brand. The same brief carries into business cards, letterhead, an email signature, social media tiles for Instagram, Facebook and TikTok, and the signage files for a shopfront or a vehicle. Where the business already has a logo it is used as drawn: we never recolour or redraw a client's mark, and a website or a campaign is designed around it.

What it costs

Brand work is quoted from the brief, because a mark for a sole trader and an identity for a business with three shopfronts and a fleet are different jobs. You get a fixed price in writing before anything is drawn.

Questions we get asked

How many concepts do I get?

Three initial directions from your brief, then unlimited changes on the one you choose for thirty days.

What files do I receive?

Vector for print and signage, transparent PNG for web and social, a mono version, and the colour values written down.

Can you work with my existing logo?

Yes, and we use it exactly as drawn. If the artwork is poor we will tell you, but we will not redraw it without being asked.

Ask about logo and brand

Tell us what you sell and where. We come back in business hours with a straight answer, and if this is the wrong service for what you are after we say which one is.

Also in creative and print

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We reply in business hours, Monday to Friday. Nothing you write here goes anywhere else.