What it costs
What is the campaign?
A programmatic campaign, streaming TV, two weeks. Audience, inventory and creative quoted as one figure.
Quoted per campaign against the audience, the inventory and the creative. Creative production is in the quote.
Send this as my briefWhat is included
- Real-time biddingimpressions bought one at a time, at the price they are worth to you
- Audience and place targetinga suburb, a region or the whole country
- Display and videostatic artwork and video creative, built by us
- Streaming televisionsubscription and broadcaster on-demand inventory
- Cross-devicethe same person on phone, desktop and TV
- Dynamic creativeartwork versions swapped by what performs
- Reportingimpressions, clicks, conversions, and what we changed
What programmatic is
Programmatic is buying advertising space by auction, one impression at a time, through software rather than by ringing a sales rep. The space is on news sites, apps, video on demand and streaming television. What you buy is the audience: people in a place, of an age, with a demonstrated interest, at the moment they are looking at a screen. It is how a regional business gets its 15 second commercial in front of households watching streaming television without buying a metropolitan broadcast schedule.
How we run it
We build the creative, static artwork in the standard display sizes and video where the budget supports it, set the targeting with you by place and audience, and run the campaign with real-time optimisation: bids and placements adjusted on what is producing clicks and conversions rather than impressions. Artwork versions are swapped by performance. Display bought alongside a radio or television schedule tends to lift both, because the same person hears you and then sees you.
Reporting is monthly, on impressions, clicks, conversions and cost per result, with what we changed and why.
When it fits
Programmatic suits a business with a clear audience and a message that benefits from being seen more than once: a new location, a seasonal push, a product launch, a recruitment drive across a region. It suits a business that has already got its search and maps in order, because programmatic builds the demand that search then captures.
Questions we get asked
Is programmatic the same as Google Display?
Google Display is one network bought through Google. Programmatic buys across many networks and includes streaming television and video on demand.
Can I target one suburb?
Yes. Targeting can be as narrow as a suburb or as wide as the country.
Do I need a video?
Not for display. For streaming television, yes, and we produce it.
Ask about programmatic
Tell us what you sell and where. We come back in business hours with a straight answer, and if this is the wrong service for what you are after we say which one is.
Also in radio, tv and streaming
- Radio and TV advertisingRadio and TV