What it costs
Single station campaign
$100 to $300
a week, airtime
One station, placements chosen for your budget.
Dual station campaign
$500 to $1,000
a week, airtime
Two stations, wider reach across the market.
First radio commercial
Free
for a new customer
One 30 second spot, written and produced.
Airtime is billed as an upfront flat fee per campaign, with no lock-in. Television airtime and production are quoted per campaign.
Prices ex GST. A written quote is valid for 30 days. Every account, login and domain stays in your name.
What is included
- The schedulestations and shows matched to who you sell to: breakfast, drive, weekends, segments and presenters
- The commercialwritten, voiced and produced by us; the first 30 second radio spot is free for a new customer
- Live reads30 or 60 seconds, read by the presenter in their own words
- Sponsorshipsnews, sport and weather, with a ten word branding line and call to action
- Outside broadcastsa station live at your premises, normally over three hours
- Giveaways and promotionsbuilt around what you sell, run with the station
- Televisiona 15 or 30 second commercial produced end to end, and a schedule to put it on air
- Monthly reportingwhat ran, when, and what came in
How a radio schedule is built
A radio schedule is a set of placements, and each one costs something different. BMAD, or best mix all day, places your spot at random between 6am and 7pm and is the cheapest way to build frequency. Breakfast, 5:30am to 9am, is the most listened-to session and priced accordingly. Drive is the trip home. A live read has the presenter say it in their own words. A sponsorship puts a ten word line in front of the news, the sport or the weather every time it runs.
We are a media buyer, so the schedule is put together for your budget across the placements that suit what you sell, on one station or two, and you see it before it is booked. Rates are per week and the fee is flat and upfront. There is no lock-in with any station we buy from.
The commercial
Radio and TV both need production, and it is where most self-booked campaigns go wrong. We write the script, choose the voice, and produce the spot to the station's specification. For a new customer the first 30 second radio commercial is free; after that production is quoted per spot. Television is a 15 or 30 second commercial produced end to end, shot on site, animated or built from stills, then placed on a schedule with the network.
Where we buy
In Townsville the FM stations are Triple M 102.3, Hit 103.1, Power100 100.7, Star 106.3, 4K1G 107.1 and Kix Country 98.9, with Kix Country 87.6 reaching Ingham, Ayr and Home Hill and Hit 102.5 in Mount Isa. In Cairns, 4CA on AM, Star 102.7, Hit 103.5 and Triple M 99.5, and on television WIN, 7NEWS, 9NEWS and 10 News First. In Mackay, Star 101.9, Triple M 98.7 and Hit 100.3, with Hit 94.7 and Triple M 92.3 in Airlie Beach. On the Sunshine Coast, Sea FM 91.1, Hot 91.1, ABC Sunshine Coast 90.3, Mix FM 92.7 and Zinc 96.1. Each location page lists its own market.
Questions we get asked
How long should a radio campaign run?
Long enough to be heard more than once by the same person. Most schedules run in flights, a fortnight on and a fortnight off, and the schedule is built for your budget so it does that.
Do you produce the ad?
Yes. Script, voice and production, to the station's specification. The first 30 second radio commercial is free for a new customer.
Which station is right for me?
It depends who you sell to. Each station and each session has a different audience, and we match the schedule to yours rather than the other way round.
Is TV out of reach for a small business?
Not necessarily. A 15 second spot on a regional schedule costs less than most people assume, and on-demand and programmatic TV can be bought in smaller amounts. We quote it against the market.
Ask about radio and TV
Tell us what you sell and where. We come back in business hours with a straight answer, and if this is the wrong service for what you are after we say which one is.
Also in radio, tv and streaming
- Programmatic advertisingProgrammatic